What is Latent Semantic Indexing and How It Affects Websites Today

What is Latent Semantic Indexing (LSI)?

Latent Semantic Indexing (LSI) is a system created by major search engines like Google. The system identifies and collates the most common phrases and words of a page (the whole page not just the article). Latent Semantic Indexing (LSI) will also look for synonyms of a page’s title. For instance, the title of the page is ‘used cars in Austin’ then the system will look for words such as ‘Honda’ or ‘vehicle’ and so forth.

The Power of Content

SEO strategy states that your keywords must appear in the title and tags such as h1. In addition to this, you should italicize and bold your keywords. However, your rankings in search engines will also be affected by the use of LSI keywords. A page containing synonyms will clarify its subject matter in the eyes of the search engines positively affecting positions in their rankings. The combination of good keyword techniques, related keywords and synonyms will let search engines know what a page is all about.

Keyword-stuffing Killer

Latent Semantic Indexing (LSI) was a reaction to a black hat SEO technique called keyword stuffing. Keyword stuffing is all about including too many keywords in the most important places of a page such as meta description, meta keywords, and the body. In addition to this, pages with keyword stuffing lack worthy content.
Google as well as any other search engine depends on good content to keep their results relevant to users’ queries. This is the reason why they hate keyword stuffing. A page’s quality score will be improved by using Latent Semantic Indexing (LSI), though you should not expect to get first page rankings for this simple reason.

LSI and Relevancy

Landing pages cannot get the full benefits of LSI because of its limited content. However, bloggers and website owners need to pay close attention to LSI. LSI encourages people to produce high quality material while keeping the Web page in Google’s good side.

Further Tips

– Use a high quality source to outsource your content.
– Avoid using any kind of article spinning technology, as you will get tons of unreadable garbage.
– Make sure your page’s content is relevant to the title of the page.
– Avoid overusing keywords in your content, as search engines might get confused and avoid Indexing your page.
– Use Google Webmaster Tools to see the keywords your site is ranking for.
– Remember that LSI is just common sense.
– High quality, relevant content is key to SEO success.

Latent Semantic Indexing

SEO Boss

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