How To Select Keywords For Your Website

How To Select Keywords For Your Website

This article is based on a recent meeting, when I realised how complicated it is to explain this topic clearly, so I have written this to help with the understanding of how and why you need to “carefully select” the keywords for your website.

Keywords is one concept that has determined the success of a websites over the past few decades. It is the engine behind the growth of the internet. Top companies like Google have successfully relied on keywords to increase their online presence. But what is a keyword? Put simply, a keyword is the word typed in the search bar when looking for information on the internet.

To optimize their websites, companies often assign keywords to specific webpages on their sites. As such, the implication of choosing the right keywords is very significant. This is especially so where paid search or PPC and also organic search is involved. It will determine the success of such programs. It also contributes to a website’s ranking on search engines. Later I will share two similar sites – one keyword optimised and one not, the results are incredible. (more on that later)

It’s important to note that keywords are not just important for SEO purposes. It also contributes a lot to the marketing campaign. A company that cannot identify the most effective keywords will most likely not be able to market its products and services.

Keyword selection process

 Discussed below are some of the top strategies you can use to choose the right keywords for your website.

Avoid single-word keywords

Using a single-word as your site’s keyword will be recipe for failure of your marketing campaign. Single words tend to be too broad and general. Moreover, there is a lot of competition involved. Think of this way? When was the last time you used a single word to search for something on Google? Truth is, no one uses single words to search for information because the results are also generalized and in most cases not even relevant. Adding two or three more words helps to refine the search, hence relevant quality results. The same concept applies to choosing keywords. Rather than use one word as your keyword, try using a good phrase.

Use Contextual Targeting Tool

It was first released as the Google Wonder Wheel and later rebranded as Contextual Targeting Tool. This is the world’s best SEO secret. The tool allows you familiarize with what people are searching for. For instance, if you search the word dog food with this tool, you may be presented with other specific phrases related to this topic. These may include dog food comparison, dog food brands and dog food reviews among others. If you click on one of these phrases, say dog food reviews, you are automatically redirected to keywords that are specific to dog food reviews.

As you can see, this tool will effectively help you gauge how keywords are grouped, as well as which keywords are used by users. This will in turn help you choose the right keywords for your website.

The power of repetition

A common concern among site owners it’s more effective to repeat keywords or vary them. Truth is, repetition will be effective as long as you vary the meaning of the keyword phrase. For instance, dog food comparison and dog food reviews indicate different concepts. However, they are synonymous and the search results for both might be similar. As such, it wouldn’t hurt to use them as your keywords.

The most important thing you should remember is that the keywords chosen should be related to the content posted on your website. For instance, don’t use comparison related keywords if you do not have a comparison matrix. While it may be misleading to users, Google will certainly not be fooled by the treachery.

Guide your overall keyword strategy

Generally, keywords are meant to guide the content strategy of your website. Traditionally marketers linearly thought of keywords and content prior to building their website and launching online marketing campaigns. While this may work and drive traffic to your website, it’s more effective to use a cyclical approach. This means relying on the information that users are seeking as well as what search engines think of keyword use to drive your content strategy. Put in other terms, rather than use static content to try to reap better results, leveraging the needs of internet users will help you create a better user experience. Consequently, your site traffic increases. In addition, your search engine ranking improves, and your marketing campaigns become more successful.

Choosing the right keywords for your website is important if you hope to increase search engine rankings, improve traffic as well as higher ROI. Utilizing the above techniques will help you choose keywords that will get results.

SEO Boss

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