Best On-Page SEO Tips

Best On-Page SEO Tips for Starters

One of the most common myths in the Internet world is that SEO can only be effective if performed by SEO aficionados or gurus and geeks. Maybe this would have been true in the past. But this art is not the mystery that it used to be then. Today, millions of website managers and owners use SEO to grow their online businesses. A myriad of sites and forums exist all over the Internet, all of them SEO-related and offering some of the most practical recommendations and astute tricks to assist us raise our SEO rankings.

So, do you have a new website and you are not really sure where to begin? Why not start at the very beginning, i.e. with the on-page SEO factors?

URLs

Website owners often ignore the URL factor. For instance, which among the two URL formats below looks more meaningful to you: ‘build.html?v=6843011’ or ‘website-builder-review’ ? Is the answer obvious to you like it is to me? Of course, the latter! A clean meaningful URL is not only good for your site’s visitor but also for a search engine. It is therefore crucial that you have your main keyword as part of the URL. Typically, your CMS (control management system like Wordpress or Joomla) will have the box where your page’s URL is to be re-written located above the article.

Title Tag

Typically, all your website page titles will be related to your business name, i.e. it will be the same for all web pages. This means that this business name is going to be the basis for ranking the site. Each web page should then have its unique title tag that is directly related to its content. WordPress and a number of other popular CMSes enable you to create a title tag by simply filling out the information in a specific box. You really do not need to program anything, check out a screenshot of the SEO pack by IMCreator below to have more insight:

Content

With content as the most vital factor in your site or blog, it means that optimization starts immediately your first post goes online. Despite this, the number of aspiring bloggers who overlook this important factor is overwhelming. For starters, your content should be 100% unique. Secondly, when you write it, always have on-page SEO in your mind. For your niche, you need to conduct a basic keyword research and utilize the results you get wisely. Avoid keyword stuffing by letting their insertion into the content to be as natural and human-readable as possible.

Keywords

Most CMSes will still come with ‘keywords’ boxes as part of their SEO packs, but their importance is not as actual as it was previously. Those days when search experts manually used this tag to assist search engines in understanding what your web page is about are long gone; search engines of today have sufficient capabilities to analyze the web pages by themselves.

Meta Description

Search engine results also contain meta description. Ideally, this will also have the keyword and be as human-readable as possible. So, summarizing the web page’s content using two sentences is sufficient. A well-drafted description, coupled with a catchy title — as well as Google Authorship which is a story for another article — makes your blog post stand out in search engine results.

The Image Alt Text

Humans are visual animals. Therefore, some pictures on your site will be a very crucial factor to keep your visitors glued there. Most of the will certainly prefer watching something to reading. However, images will not contain any on-page SEO value if they do not contain alt text. Apart from appearing in text browsers — or in case of slow Internet — this text is also going to indexed by the search engines. All that is needed is for you to enter the picture’s brief description, for instance ‘WordPress Logo’, into the description’s specific box located in your admin panel.

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